Surakarta – Attended by all UMS academics, Universitas Muhammadiyah Surakarta (UMS) launched UMS.AC.ID with a new website design on January 25, in the Muh. Djazman Auditorium. UMS Chancellor, Prof. Dr Sofyan Anif, M.Si, mentioned that the UMS.AC.ID website would integrate the information access and create a neat, compact and organized website to ease the users to find the information they need.

The redesigned UMS.AC.ID website uses a back-end and front-end architecture that supports the continuous development and can even be integrated with various platforms such as Android and IOS. Moreover, it uses multi-regional cloud technology that is fast and secure to increase the speed of access from different parts of the world. The new website will also support three languages, Indonesian, English and Arabic, as part of the UMS internationalization movement.

In addition, there are various interesting features found on the UMS.AC.ID landing pages including detailed information on all study programs at every level, student scholarships, research information, campus life and accommodation, and university career opportunities. The website also has various advantages, such as centralized access to information, Search Engine Optimization (SEO), and curriculum details that can be accessed through the study program page.

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic to a website from search engines by improving the website’s position in search results. UM Surakarta improved the quality of content to make websites more accessible to search engines and more relevant to searches performed by users. It includes techniques such as adding metadata, creating internal and external links, and using relevant keywords in the website content.

The redesigning of the landing page is a program to improve the quality of presenting information to UM Surakarta stakeholders and the public, which is managed by the Vice Chancellor V for Cooperation and International Affairs, Prof. Supriyono, S.T., M.T., PhD,

In a statement, Prof. Supriyono, S.T., M.T, PhD, said that the development of the UMS.AC.ID website involved expertise in various fields, such as UI/UX, Web Development, Content, Language, Design, and photography.