The Faculty of Economics and Business of Universitas Muhammadiyah Pontianak (UM Pontianak) officially opened a new study program, namely Digital Business Study Program. On Monday (8/11), the Directorate General of Higher Education and Directorate General of Vocational Education explained that the Digital Business Study Program of UM Pontianak passed the evaluation test. Previously, the Faculty of Economics and Business (FEB) was originated from the Faculty of Economics (FE) in 1990. The only study program that existed was Management. Afterwards, FE was developed to FEB in 2017 with the Rector Decree Number 058/II.3.AU/KEP/2017 dated April 25, 2017.

The Digital Business Study Program establishment was a long journey. At first, FEB UM Pontianak leader determined a study program with the great prospect of rapid digital development. Moreover, the study program that would be selected was Science, Technology, Engineering, and Mathematics (STEM). Considering to meet the requirements of the market in the education world, then, the Digital Business study program was chosen.

The advantage of the Digital Business study program in Universitas Muhammadiyah Pontianak was to synergize two elements. Firstly, the development trend of the digital business. Secondly, the curriculum of a learning platform (andragogy), students’ learning journey, employability, and digital business ecosystem. The curriculum development was conducted based on benchmarking, National Qualification Framework, the uniqueness of study program, and dynamic transformation agenda followed the technology and business development. The study program opens enrollment to produce human resources to master start-up digital, marketplace, big data, and artificial intelligence.