Universitas Muhammadiyah Kalimantan Timur (UMKT) opened 2021 New Student Enrolment (PMB) for the influencers in media social through The Non-Academic Interest and Talent Tracking (Youth Influencers).

It could be a chance for prospective students with a considerable number of subscribers or followers. They could enroll on the campus through the young influencers. However, the requirement includes the positive and educative impacts in progressive Indonesia. As reported in the official Instagram @ditjen.dikti, the UMKT breakthrough is an innovation that will be a new enrolment system amidst the Covid-19 pandemic.

The UMKT Public Relation, Ade Ismail, explained that this breakthrough in the education world has to adapt the rapid digital development. “The young influencer track becomes a place for developing the creativity which can be collaborated to improve Indonesia and Kaltim in particular, by offering the positive and educative content which is equal, enlighting, and progress,” Ade said, as reported on the official Instagram of Ditjen Dikti.

For the requirement process, the number of subscribers was distinguished between the Youtube platform and other social media. The requirements that should be considered were for Youtubers, the minimum number of subscribers is 3K-5K (or more). Meanwhile, for Selebgram, Selebtok, Selebtwit, the minimum number of followers is 8K-10K (or more). However, it should be highlighted that this young influencer enrolment was only available on the specific study programs.