The Webinar on Tik Tok utilization organized by APIK PTMA last April was reimplemented. On Monday (16/05), “Senggol Bestie: Tik Tok Utilization for Campus Promotion Programs: Part Two” was conducted online. The Association for Communication Science Department in Muhammadiyah-‘Aisyiyah Higher Education Institutions (APIK PTMA) delivered material for utilizing Tik Tok as campus branding. “Because social media management on campus, especially Tik Tok as branding, should refer to a structural editorial plan based on research,” said Fajar Junaedi, UMY lecturer of Communication Science Department as moderator.

The resource persons of the webinar were Yopy Perdana Kusuma from Universitas Muhammadiyah Tangerang; Hari Akbar Sugiatoro from Universitas ‘Aisyiyah Yogyakarta; Asep Dwi Nugroho from Universitas Muhammadiyah Surakarta; Eli Purwati from Universitas Muhammadiyah Ponorogo; and Muhammad Rizal Ardiansyah Putra from Universitas Muhammadiyah Buton.

Furthermore, Yopy mentioned that good content should use high-quality video and supported handphones or other tools. “Contents should be picked from a specific purpose to optimize promotion based on the target. The aim includes raising awareness of our content/business and driving conversions. For the campus, this conversion undoubtedly is related to the increase of prospective students,” he said.

In the webinar, a hundred and twenty participants attended the online forum. As a follow-up agenda, APIK PTMA prepared a book about social media utilization for campus branding. “APIK PTMA was arranging a book relating to social media management for campus branding that will be published in the middle of the year,” said Fajar.